 |   "Life is what happens while you're busy making other plans"
John Lennon.
INTERNET MASTERS EDUCATION AND TRAINING
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Make Your Content PREsell! (MYCPS!)
Learn how to write to communicate. MYCPS! helps you acquire this valuable skill. Everything you write will be more effective.
Click here to starting reading MYCPS! now.
(Prefer to download & print PDF files? Right-click the above link.)
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The Only Book Of Its Kind Is Now FREE!
There are over 100 books about writing to sell online.
There is only one book about writing to communicate...
about writing to "PREsell."
PREselling is the critical component in a process
that has been proven to succeed by so many thousands of
small business people...
Content  Traffic PREsell Monetize
There are actually two ways to build a Web site online. The first
way (C T P M) is all about "keeping it real." Add to the Web. Write, and write
well, about what you know and love. Overdeliver great content to please visitors and make the Search Engines
love you at the same time.
Connect with your visitor... and the world is yours. Make Your Content PREsell! ("MYCPS!"), and only MYCPS!,
shows you how to do exactly that. Formerly sold separately, or as part of Site Build It!,
MYCPS! is now totally free. Why?
The skill set you acquire is too basic, do-able and important not to give it away.
Of course, we're hoping you like it so much you decide to try Site Build It! next.
That part is up to you, of course. This gift is no strings attached.
The Second Way To Build Traffic Online?...
The "Hot" Way
The "hot" way involves buying (usually at a high price) what the cutting edge
boys do to fool Search Engines (SEs) like Google. The problem is that SE-gaming is
inevitably discovered and defeated.
As that happens, the cutting edge gamers become promoters and sell
what is beginning to fade in effectiveness (no one sells "secrets" that work --
they use them). We've seen it all...
10 years of gaming the engines. From "keyword stuffing" to
"doorway pages" to "IP cloaking" to "link manipulation," gaming has gone the
tried, worked, sold, and then failed route. And today?
Today's Hyped Trend Is "Hot Niches" And "AdSense Sites"
The promoters of these schemes don't care if anyone knows anything about
those "hot niches." Heck, they pay well at AdSense, right?
"All you have to do" is create content through research and regurgitation
(adding "pap" to the Web, not value). And then?
Manipulate inbound links through a variety of sophisticated schemes (to raise the rankings
beyond their true worth), and make money through Google AdSense. However, the best
link-building programs, like content-building, must be real. You must
ultimately please the engines -- click here for more information).
Pap For Hot NIches + SE Manipulation = "AdSense Sites"
This process (no-added-value content and SE manipulation) is the complete
opposite of C T P M. It is not real. It creates no value. It degrades the quality of the Search Engines' Search Results.
That threatens the core of the engines... quality search results. So
thousands of computer science PhDs (working at Google, etc.) will, as
has been happening for ten years now, inevitably defeat the tricks. How
will these bad sites be defeated? Two ways...
1) Google (and all engines) get continuously smarter. In February, 2005, we released
a special report to Site Build It! owners, called "The Tao of SBI!" (right-click to download). It leaked out back then, and flames of wrath emitted from the
Search Engine Optimization (SEO) community.
But it was 100% correct. The predictions in that book have been happening and continue to evolve today.
The engines are getting smarter, in ways that SEOers can no longer manipulate.
The engines are aware of AdSense Sites. It was even mentioned in a
recent cover story in Business Week on click fraud.
Google and Yahoo! and the others do NOT want regurgitated pap manipulated
to the top through sophisticated gaming.
So those sites will fall in ranking over the coming months. And publicity
like this will push the engines to go further to stop artificial, low-value practices...
2) It is only a matter of time before Google massively re-organizes how it
deals with all of its publishers, both the "AdSense Sites" and legitimate sites that
earn income through AdSense. After all...
It already knows which sites are legitimate, thanks to its
search algorithms. When it applies a simple "quality score" to its AdSense publishers, it will...
- eliminate the truly bad ones ("adios" to domainers and page-spammers)
- reduce payments to lesser sites ("AdSense Sites" with regurgitated pap)
- even increase payments to quality sites that overdeliver real content.
You read it here first. It's inevitable.
Bottom Line?
In the end, if you keep it real, if you overdeliver what both humans and
engines want, you will succeed today and you will grow tomorrow.
Review the long-term evergrowing success stories (complete with regular,
real-time updates) of these small business people...
Some use C T P M to earn AdSense income, while others sell medical equipment, rent villas in Tuscany, or double
their dental practices in California. And that diversified, mature, real approach to business is critical to your long-term success online, too.
Site Build It! Existed Years Before AdSense
See where the M of C T P M is? Last.
Everyone wants to monetize right away. But C T P comes first.
SBI! owners do not create "AdSense Sites." They build value... for their visitors and the engines
first. Then they build value for themselves by blending in monetization as
PREsold traffic, grows.
This is real. Achieve that and the engines will know and like you now and forever. That is
why SBI! owners last. They grow. You must, of course, be able to master one skill to
succeed at the C T P M process...
Write in
a way that has a voice, your voice. You must have a Valuable PREselling Proposition (VPP -- covered
in MYCPS!). You must connect with your visitor.
And That Is What MYCPS! Will Do For You
The information inside Make Your Content PREsell!
is critical to the success of any online business. But no one is showing you how to write to communicate... to connect. Everyone wants to sell you the next great trick, at a high price. Well...
MYCPS! is "the anti-hype." Calmly, it shows you how to write
about what you know and love. You will understand how to profit from it fairly, full-value for the
money you earn.
Instead of telling you to find the
"hottest niches" and write researched, regurgitated pap, it shows you
how to write to captivate your reader through C T P M.
Establish your voice, your Valuable PREselling Proposition. Create a
site that sparks. Think you cannot do that? Think you cannot write?
Wrong, anyone can. You just need a key to unlock your keyboard. After all, you can
talk and communicate in day-to-day-life, right? MYCPS! will unlock your keyboard.
And the lessons are the same, no matter what your small business. If you want to
create a pure information site, do it with greatness, like this.
Or do you want to sell sell juggling products?
No matter why you're online, no matter what your current skills and goals... you need MYCPS!.
Click here to start reading MYCPS! today.
(Prefer to download & print PDF files? Right-click the above link.)
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Local Business Masters Course
Learn how to create a buzz locally as satisfied clients tell other
people about you, the Webmaster who produces results... targeted
traffic and profits... over and over again, for any type of
business.
Begin the Local Business Masters Course.
(Prefer to download & print PDF files? Right-click the above link.)
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Small business owners need your help to get "unstuck" and harness the
power of the Net successfully. They don't know how profitable it could
be for them. And the worse part?...
Many don't know that they don't know!
This is where you enter the picture...
You know that any business stands to lose by not maintaining an
effective Web presence as more and more people do local searches for
goods and services before they buy.
You know that a content-rich Web site builds trust and
credibility, which help to convert prospects, and attract repeat sales
from customers.
You know that geography is no longer an impediment to business.
A sale can come from anywhere in the world, at any time.
Now let local business owners know, too. Take that
business-growing message to wherever they are in your area -- the
photography studio, the boutique, the service station, the book shop,
the real estate office, etc.
There is a huge untapped market, waiting for assistance... your assistance.
Are you an ...
- experienced Webmaster looking for delighted clients?
- "accidental" Webmaster ready to go beyond friends?
- online marketer on the hunt for new strategies?
The Local Business Masters Course is
for you! Sharon Odom Fling, a highly respected local business
marketing expert, shows you how to capture the local market, and
differentiate yourself from the competition.
Learn how to create a buzz locally as satisfied clients tell other
people about you, the Webmaster who produces results... targeted
traffic and profits... over and over again, for any type of
business.
The Masters Course gets you into the mindset of local business owners
first, an essential starting point, and then outlines a range of
services you can provide to grow their businesses. It also covers how to
connect and market to this busy and usually novice-to-the-Net target
group.
Sharon rounds out her excellent resource e-book with five successful
Webmaster case studies (complete with audio interviews). Use these five
service providers as your mentors, learning from their experiences, and
applying their wise advice and concrete tips to your own business.
Get started today, with the help of the Local Business Masters Course. Prospective clients are close by.
Bring the power of the Net to them!
Click here to start reading
the Local Business Masters Course.
(Prefer to download & print PDF files? Right-click the above link.)
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Children change you... your thoughts, your feelings, your
relationships, your identity. Family now comes first.
Loving, nurturing, helping, guiding, playing, comforting,
organizing, mediating, laughing, managing, healing,
giving... you are in constant motion as a stay-at-home mom.
And you are loving it!
There is no other place that you would rather be than with your kids. But, at
the same time, you would also like/need to contribute financially to the family.
The regular options, though, are not inspiring...
Returning back to an old job or starting a new one outside the home is
not the ideal solution (even at part-time status)...
- The pressures are exhausting... child-care arrangements, schedules, deadlines, clothing
requirements, transportation costs, sick days, domestic chores, school events.
- Quality family time is constantly getting the squeeze.
A weekly pay check hardly seems worth it.
You want to be a "WAHM," a "Work-at-Home Mother/Mom"... but not just any kind of WAHM.
Stuffing envelopes, or doing house parties, or making phone calls, does not
appeal to you. How do you find work that "fits" naturally with your family
needs and yet is rewarding, exciting and soul-satisfying for you?
You want more out of life, not less,
for your family and for yourself.
Four ordinary WAHMs, three from the United States and one from the UK, are using what
they consider the best "work" solution on the Internet...
Each one is building a profitable online business by providing quality
information about a subject or theme that she knows and
feels passionate about. There are thousands and thousands of people
surfing on the Net who want to read about that theme - and spend money
on it - now.
These moms follow a common-sense proven process that doesn't require prior experience or technical knowledge to be successful. They guide you through the process in WAHM-IT!, The Masters
Course, using easy-to-understand language.
By creating an information-rich Web site that is based on something you know
and love, you too can build a real, long-term business...
| "It's all very do-able. We know, because that's how we
work. Not only do we enjoy the benefits of staying home
with our children, but our "beyond mom" needs are fulfilled,
too. What could be better than earning money... on our
time, doing work we love?"
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An online business is affordable, flexible, and convenient. You can work at your Web
site and business when you like, at the speed that suits you, and still put the
all-important needs of your family first. In other words, you can take your
family to work with you!
Learn from the experiences and advice of Elizabeth, Cate, Jennifer and Erin, and several other
successful WAHMs, in WAHM-IT!, The Masters
Course. They explain things in practical terms. They are busy moms
just like you and they know what it's like. They even include organizing tips!
Find out how to use the Net, the right process, and the right tools to achieve
the kind of "work payback" that you have been dreaming about...
Be there for your kids, generate long-term income, fuel your own creativity
and passion, and of course, have fun!
Click here to download
WAHM-IT!, The Masters Course.
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Want to sell more on the Net? Write better. The power is in your words!
Unfortunately, at least 98% of small business sites start "at the end"... the sale.
Great Netwriting is actually far, far more than writing great sales copy.
Before you write to sell, take an order, clear a credit card and ship a product...
You need traffic. PREsold traffic.
And sales copy does not do that.
That is why effective Netwriting is really a two-step process... PREsell, then SELL. And that
requires two different kinds of writing...
1) Write to PREsell.
2) Then, and only then, write to SELL.
Now for the good news... you can do this. How? Take he Netwriting Masters Course.
It is the only book about Netwriting that covers both PREselling and
selling (every other book on Netwriting focuses only on writing to sell -- this itself is a reflection of that "starting-at-the-end" philosophy).
Effective Netwriting (i.e., the kind that generates income) is indeed something that anyone can
accomplish. There is nothing magical or complicated about it. And you don't
need an English degree or literary genius to do it.
You just need to follow the right process, the correct steps. And that
requires you to make the critical offline-to-online business mindshift from
"location, location, location" to...
"Information, information, information!"
Surfers on the Net are not looking for you or your business.
People search for information, for solutions. So give them what they want.
Well before you make your first sale, provide the information (i.e., high value content) that people are
searching for, in a way that the Search Engines like. Create content that OVERdelivers what your visitors seek!
Most small businesses fail on the Net because they prepare to sell and collect money,
before they have provided what their visitors are searching
for... information. These small business owners build a Web site to sell and somehow
figure that traffic will just show up and be willing to buy or hire immediately.
Wrong thinking... wrong process... no results! It's like pushing a string. You have to
pull instead... pull targeted visitors into your site, PREsell them... then, and only then, sell.
Write to deliver what humans want... information. And write for two audiences, the Search Engine spiders
and the humans. That's what effective PREselling is all about!
To date, all the attention about writing-for-the-Net focuses on
sales copy. Yes, it's important (it can literally triple sales... or
destroy all your good efforts if you write terrible sales copy).
But sales copy only gets a chance to shine after your PREselling content does its job of building traffic and "warming up" your visitors.
Netwriting Masters Course is the first and only course that
shows you how to get the whole process correct...
1) Create the information that your prospective customers want.
2) Attract targeted traffic -- win the Search Engine wars!
3) PREsell your visitors -- build confidence (people buy from those they trust).
4) Convert traffic to dollars -- sell (whatever that may be... hard goods, e-goods, services, even clicks on Google ads).
Join the "Top 3%" on the Net. PREsell with
information-packed content, then sell
with benefit-focused sales copy, smoothly converting your visitors into
customers. This "1-2" power strategy is the core to building traffic
and earning income on the Net.
Right thinking... right process... profitable results!
You can do the same.
Click here to start the Netwriting Masters Course today.
(Prefer to download & print PDF files? Right-click the above link.)
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Pricing is risky for any business, but it's even more so for the online small business owner.
Your anxious-to-please competitor is only a click away...
Are you leaving money on the table?
Or, even worse, is your price turning away potential customers?
How do you know if that new product or service that you are
developing (or are planning to sell) has a reasonably-sized, interested
target group? In other words, are there enough people who will pay
enough money?...
- If no, you'll never build a profitable income stream.
- If yes, what's the perfect price that maximizes that stream?
Is your pricing is up-to-date, reflecting current marketing conditions?
How do you know... how do you know for sure... that you have the right price?
Perfect pricing answers all of the above questions. Make Your Price Sell!, The Masters Course provides
the information and strategies you need to determine the "Perfect Price."
The course covers background pricing theory, key business models,
target market profiling, the importance of the perceived value of your
product or service, and much more... exactly what you need to make a
profitable pricing decision.
And best news of all... Make Your Price Sell!, The Masters Course is itself priced perfectly...
It's free!
No more guessing or relying on a "gut feeling." No more swirling
around a bunch of data and pulling out the magic number. No more
nagging uncertainty.
You can now price with confidence and sureness (without hiring an expensive consultant!)...
Make Your Price Sell!, The Masters Course shows you how to maximize profit for both you... and your customers!
Yes, your prospective customers must feel that they will personally
profit by buying your product or service. In other words, they must
feel that the value you offer equals or exceeds the cost. If they
don't, credit cards remain securely tucked away in their wallets.
Bottom line... You must price it right.
With the help of the easy-to-follow Make Your Price Sell!, The Masters Course, you
can price successfully and confidently... on your own!
Click to start reading
"Make Your Price Sell!, The Masters Course" today.
(Prefer to download & print PDF files? Right-click the above link.)
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Is there such a thing as a dream business?
What would you think if someone asked you these questions…
- Do you want to have fun making money by pursuing ideas that excite you?
- Are you looking to start a great home-based business, with no capital investment and no risk?
- Want
the option of part-time, or full-time, or growing gradually at whatever
speed you choose? Even build your business to the point where it pays
for your retirement?
- Or even build your business during your retirement?
- Heck, how about something that will clear out the attic, basement or closet while you're at it?
Just a fantasy? A few years ago, that might have been the case -- only the "Net-savviest" had a chance. But not anymore.
Make Your Net Auction Sell!, The Masters Course is your one-stop complete
guide to building a successful Net Auction business. The approach is
unique and powerful -- you will not read this in any other auction
book, at any price, anywhere on or off the Net.
(This book formerly sold for US$30 -- we are now offering it
free. Why are we giving away a book that is better than
other auction books that you would easily pay $50+ for -- a
book that we ourselves sold successfully for years?
We're hoping that you see and appreciate the quality of the information
and the strategies in this e-book. We're also hoping that you realize
that the best way to execute those strategies is by using Site Build
It!, http://buildit.sitesell.com our flagship product that has already built thousands upon thousands of successful businesses.)
Click to start reading
"Make Your Net Auction Sell!, The Masters Course" today.
(Prefer to download & print PDF files? Right-click the above link.)
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Service Sellers Masters Course
The complete resource for building a client base
for your service-oriented business,
whether your clients are around the world...
or around the block.
Click to begin reading
the Service Sellers Masters Course.
(Prefer to download & print PDF files? Right-click the above link.)
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From landscape designer to cartoon artist, from an accountant with
special knowledge of tax havens to a trainer (of just about anything),
you can use the Web to build your client base.
The possibilities are endless. And whether your clients are
"local" (ex., a fitness trainer) or
"global" (someone who indexes books) in nature, the
Service Sellers Masters Course shows you how to use the Net
to build a client base in a fast, cost-effective way... whether you are starting from scratch or already in business offline.
Service Sellers Masters Course details the process for
building a Web site that positions your service for success
on the Net. Everything is covered -- from positioning... to
building a credible relationships through high-value
trust-producing content... to submitting and tracking
results at the Search Engines... to publishing an e-zine...
to using word-of-mouth "buzz" and lots, lots more.
It's all there. Everything you need to know and do in order
to get that all important first phone call or e-mail from a
prospective client who wants to learn more about your
service and to hire you for the job.
Take this course and build a business... a real
service-oriented business online (services are the largest
single segment of our economy). Any service seller can
benefit immensely from a Web presence. Get the edge on your
competition. Learn how to use the power of the Net to
leverage your income.
Click to start reading
the Service Sellers Masters Course today.
(Prefer to download & print PDF files? Right-click the above link.)
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Net marketing gurus have lined up to pronounce it as
"the perfect affiliate system".
This complete, FREE 10-day course focuses 100% on helping
you, the affiliate, succeed. It pulls no punches, it holds
nothing back. It leads you step by step, day by day through
a flawless process...
... from developing a site concept
... to brainstorming hundreds of profitable, related
keywords
... to building that themed site full of money-earning keyword-focused content pages
... to attracting targeted, motivated traffic that clicks on
your recommendations, and buys from the merchants you
represent.
It is the ULTIMATE affiliate-earning resource.
We have just released this revamped-from-the ground-up fourth edition (November 2006).
It pushes even further ahead of the curve. It would be a bargain at $100,
the single best resource for becoming a successful affiliate. So what's the
price of this latest edition?
Still free.
Allan Gardyne,
of associateprograms.com fame (the #1 affiliate authority), said this about the Affiliate Masters Course...
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"I don't know of any report anywhere which does a better job of explaining how
to succeed in affiliate marketing - and you don't have to pay a cent for it."
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Many of today's super-affiliates credit their start to this course. Follow their example...
Do the Affiliate Masters Course. Graduate as an accomplished affiliate Net marketer, a super-affiliate in the making.
Learn and earn!
Click to start reading
the Affiliate Masters Course today.
(Prefer to download & print PDF files? Right-click the above link.)
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Webmaster BUSINESS
Masters Course
Build YOUR Webmastering Business
While Building Your Clients' Business...
Attract, Manage and Build Your Clients
to WIN-WIN Business Success!
Click to begin reading
the Webmaster BUSINESS Masters Course
(Prefer to download & print PDF files? Right-click the above link.)
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Have you been toying with the idea of setting up a
home-based business to sell your Webmastering services? Or
are you already running your business but you realize that
your weak operational skills will be a detriment to your
longterm growth? (You know that, unfortunately, your great
design skills can only carry you so far.)
Perhaps you are presently employed full-time/part-time in
the field but you want to be your own boss. Maybe you
design sites for relatives, friends or associates
in your spare time and you are now ready to go beyond your
circle of close contacts. Or possibly you have a creative
itch that requires a certain amount of independence to
scratch it.
Whatever your reason might be...
Webmaster BUSINESS Masters Course covers a range
of need-to-know operational topics from developing a
comprehensive business plan, to targeted marketing, to designing for your client's
success (and yours!), to finding clients, to communicating
effectively, to writing winning proposals, to signing
profitable contracts. The Webmaster BUSINESS Masters
Course will help you get your business up and
running smoothly so that you can spend your time and energy
on what you know and love to do best -- designing and
building successful Web sites for more and more satisfied clients.
Click to start reading
the Webmaster BUSINESS Masters Course today.
(Prefer to download & print PDF files? Right-click the above link.)
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How to Win in Court
